The Benefits of using Barter

Thursday, 28th February 2008

We explain in more details the benefits of using Barter…

Barter increases sales

www.ebbuk.com markets your company to thousands of local, national and international businesses who are all potential customers to facilitate incremental business over and above your daily cash-paying customers. Businesses barter to purchase what they need or want, and pay for them with the additional sales of their goods or services.

Barter improves cashflow

Cash savings are the primary benefit of barter. Barter allows you, as a business owner, to pay for what you need with your own goods or services, allowing you to preserve working capital for other expenses. When you use barter, instead of cash, to purchase needed goods and services, you reduce your cash costs by paying for them with revenue generated by incremental barter sales. Making purchases with your ContraCash means the payment is made with new sales - sales made though www.ebbuk.com. Bartering helps reduce cash outlays for overhead costs. Many of the services offered through barter - such as accounting, cleaning, gifts, restaurant dining and travel - relate to overhead costs. Obtaining these overhead services through barter rather than writing out a cheque saves you cash. “The ContraCash that I earn through www.ebbuk.com, allow me to source printing, advertising and plus much more — all on barter, helping me to save cash and invest back into the business”. Jim, Saveme Cartridges.

Barter moves excess inventory and fills idle inventory time

Bartering also allows you to improve inventory management by converting excess products into valuable goods and services. If you barter, you avoid having to liquidate excess inventory through drastic discounting. If your small business experiences seasonal markets, barter provides a profitable way to use the inventory on a regular basis. Using www.ebbuk.com provides a system to put that excess to use in profitable ways. www.ebbuk.com accomplishes this objective by matching your goods or service with businesses looking to purchase them on barter.

Barter can enhance productivity

Barter helps companies put inventory, equipment and employees to good use, creating new revenue that would not have been available otherwise. That new revenue can be used to finance the purchase of new equipment, raw materials or services to support the business. Essentially, a company’s less productive assets are exchanged for more valuable goods or services through the help of www.ebbuk.com.

Barter can reduce non-performing assets

Businesses with obsolete inventory frequently find that bartering the assets yields a much better value than liquidating it for pennies on the pound. Instead, the company can sell the inventory to a barter member for ContraCash close to the carrying cost or book value, and then apply those credits to other business expenses, such as marketing, entertainment, travel or raw materials. Exchanging an unwanted asset for something else of value helps recover a significant amount of incremental revenue that might otherwise have been lost.

Barter can reduce seasonality

During periods when business is typically slower due to a company’s goods or service mix, companies can still strengthen their overall financial position by accepting ContraCash through www.ebbuk.com.

Barter facilitates new cash sales

The key to sales success is referrals — word-of-mouth marketing. If you perform a good job for a client you serviced through www.ebbuk.com, they will undoubtedly refer their cash-paying friends, clients, family and associates to you.

Barter facilitates increased profits

Sellers within www.ebbuk.com make incremental barter sales (over and above their cash business) and increased sales mean increased profits. Additionally, the real cost of the goods or service you purchase on trade is actually the wholesale cost of your ContraCash earned (see benefit: Barter creates wholesale buying power).

Barter expands distribution channels

www.ebbuk.com members can cost-effectively expand their business market reach by marketing to the network’s membership base. The larger the membership base, the better, as this provides a larger market and a far higher selection of trading options. www.ebbuk.com has a reciprocal access to over 500,000 members around the world. This provides strong marketing and trading options through its reciprocal service.

Barter creates wholesale buying power

With www.ebbuk.com, the real cost of the goods you purchase on barter is actually the wholesale cost of your ContraCash earned. Making sales with built-in profits makes the cost of your purchases more economical on barter. When you join a www.ebbuk.com, you open the door to a new, cash-free way of handling everyday business and personal expenses.

Barter builds customer loyalty

When one business is connected to another through www.ebbuk.com, the two businesses are connected by more than a simple transaction, rather a network. Businesses that routinely trade for goods and services will bypass competitors to deal with each other.

Barter gives you advantages over your competition

Increased customer base, expanded geographic markets, additional sales, improved cashflow and increased profit, all facilitate increased advantage over your competition. Bartering through www.ebbuk.com can assist a small business to portray the image of being a big business without the cash-costs incurred by much larger businesses. For example, barter enables businesses to execute additional marketing to gain more sales without spending cash.

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